Episode 03|05/28/26

Guillermo Rauch

The Art of Prompting

Creation is replacing the more bespoke ways we used to communicate. Prompting well is an art, and it starts with not over-completing the idea yourself.

The Guest

Guillermo RauchCEO & Founder, Vercel

CEO & Founder at Vercel. Building the infrastructure for the modern web.

The Stack Monitor — 9 tools

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Hacker Mentality

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  • D
    d0 (vI)
    Vercel's internal agent, becoming vI. Every Monday it dumps platform metrics, trends, anomalies.— Guillermo

The G System

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  • Raycast AIHow I talk to apps that aren't AI-native yet. Most of the computer from one place.— Guillermo
  • GhosttyThe terminal. Email, Slack via MCP — I access most things from the CLI.— Guillermo
  • Claude CodeI work with agents the way I work with junior engineers. I know when something is doable.— Guillermo
  • v0Whenever I hear us talking, I think we should be v0ing.— Guillermo
  • Nano BananaCreation is replacing description. Image gen sits next to v0 in the new communication layer.— Guillermo

Stack in Action

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  • v0Vercel's docs, redesigned in two prompts. I'd rather do this than dump unstructured feedback in Slack.— Guillermo

The Jenga Stack

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  • PelotonMy non-digital stack is still digital.— Guillermo
  • v0I asked it for 20 arcade progress bars. Ego death: don't try to overly complete the idea.— Guillermo

In Their Words

“I invited the agent to augment my idea, which is something I also recommend. A little bit of an ego death — don't try to overly complete the idea, because you're not that smart.”

— Guillermo

“Sometimes I found success by saying, agent, let's both take a deep breath. Let's reset the approach altogether.”

— Guillermo

“I think creation really replaces a lot of the more bespoke ways that we used to communicate.”

— Guillermo